As "Thor: Ragnarok" hits theaters, the traditional media powers announced the advent of their own "Thor," a new media measurement construct, to take on evils from Silicon Valley to Nielsen. But what is their Thor, and can the media advertising world launch its own superhero franchise?
As "Thor: Ragnarok" hits theaters, the traditional media powers announced the advent of their own "Thor," a new media measurement construct, to take on evils from Silicon Valley to Nielsen. But what is their Thor, and can the media advertising world launch its own superhero franchise?
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